Toastmasters Manual: Public Relations

Public Relations Manual

Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

Part of the Advanced Communication Series.–Public-Relations

This is my seventh advanced manual and my first since earning my Distinguished Toastmaster DTM in July 2017

#1 – The Public Relations Speech
Time: 5 – 7 minutes
Objectives:* Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.#2 – Resources for Goodwill
Time: 8 – 10 minutes
Objectives:* Research the operation and benefits of an organization or company.
* Prepare a talk designed to build goodwill toward it by presenting factual information.
* Analyze the common interests of your audience and focus your presentation on those interests.
* Effectively use at least one visual aid to enhance the audience’s understanding.

#3 – The Persuasive Approach
Time: 8 – 10 minutes

* Direct a persuasive appeal to the audience’s self interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
* Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

#4 – Speaking Under Fire
Time: 6 – 8 minutes for speech, 8- 10 minutes for question period

* Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
* Conduct a question-and-answer period on the speech subject.

#5 – The Media Speech
Time: 8 – 10 minutes, plus 30 seconds

* Write a speech script behalf of a social cause.
* Using the script, present the speech to persuade a general television audience.

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