Project 5: Communicating on Video "Instructing on the Internet"

I presented this at Cranfield Speakers (27/5/2014) and reprised it at Northampton Speakers (1/6/2015) as a speech to an audience

The brief

The web is a useful training medium because you can use it to visually demonstrate the skills being taught. As you prepare a training program, determine your objectives, the your audience’s knowledge of the subject and compare it to what you want them to know. The plan your training accordingly. Select the best strategy to provide this information, and then create a script.



  • To learn how to develop and present an effective training program on the web
  • To receive personal feedback through video recording of your presentation

Time: Five to seven minutes for the presentation, plus five to seven minutes for the playback of the video.

How to prepare and present a speech




Hello I am Daniel Sandars. I help people to develop better communication skills and deliver amazing speeches. I am going share my tips on becoming a better speaker. Here is how I am going to do it. I am going to show you three steps to help you deliver a great speech. If you are watching this you probably already know the delivering great presentations is critical to advance your career, but do you realise that communication skills permeate life. Communication failure is number one cause of IT project failures and complaints against estate agents. The problem is few people know about the skills of giving a great presentation and overcoming their fear of doing so.

My first point is about the topic of a talk . This is the key to great content. This can be also be an area where people really struggle. A fantastic topic is one that a) you really love and that excites and enthuses you, b) one that you know about and want to know a lot more about, c) the audience find it really interesting.

A good speech is focused. When preparing your material aim for 20% less time than you have been allotted. “I wish they had spoken for longer” said no person ever! A great way to focus is to write down a sentence that states your speech objective concisely. What do you want your audience to think, feel or do differently? Do you want to inspire, persuade, inform, or entertain them. If you can say what you speech is about in 10% of the allotted time then you are focused.

Finding your motivation to speak is crucial. If you can’t find it then avoid speaking. In my early days it was quite common for speaking situations to be thrust on me and lacking clear motivation my speeches would become dire deeds of damage limitation exercises.

That concludes my first point and now I will look at the second of my three points.

A great speech has a great structure that guides the listener along. It starts with a strong opening to hook in people’s interest. The opening sets up the premise or foundation of the entire presentation. That premise is developed further by making several points that form the main body of the speech. However, what your audience will remember most is your close and how well that ties everything back to the original premise.

A good sketch outline of a speech will have fully developed openings and closing that can be memorised and may leave the main body as bullet points. The use of questions, statistics, and quotations can all help hook the audiences attention and send them away with a memorable reaction to your presentation.

Transitions between sections are important. Why not make them into signposts? It may look trivial to write “that is all I want to say about my second point so now I will turn to the last of my three points which is rehearsal” yet it can be very helpful to an audience.

Rehearsal is my final point .

It is central to effective delivery. It goes along way towards increasing your confidence in your material, refining your talk and timing and helping to relax your nerves. Sadly it is often the most neglected activity as too often time is lost procrastinating and fussing over the content. It is not unknown for TED presenters to rehearse their speeches everyday for four months. It pays to practice in three ways. If you tape yourself you can hear how you sound. There are several really good ways to rehearse and mentally set the scene, to hear and see how your present and to find out how others respond.

I good tip for great speech rehearsal and delivery is to adopt a personal mantra, much like a prize fighter. Mantra’s are personal positive assertions. It could be “You go girl”…”I am glad I am here”…”I am glad you are here” …I I know that I know. Mine is “I am excited” what is yours? Mantra’s work –in a recent experiment the success rate increased from 65% for those saying I am calm to 80% for those saying I am excited.

I am about to close this presentation.

What I have shown you is that if you focus on finding a topic that excites you and then organize that into a concise and effective structure and then practice delivering it you will make awesome presentations. Your skills will make public speaking far more enjoyable, successful and free you from the fear of doing so.

I would like to end with a quote from Winston Churchill

“A good speech should be like a [well tailored] woman’s skirt; long enough to cover the subject and short enough to create interest.”


The recorded clip

You can see the hazards of live recording and having an audience to catch your eye (and not practicing live and testing audio volume). Also it is amazing how restricting the camera’s field of view is…its very hard to do eye contact, body movement, gestures etc.


On the one hand it was really good to master the technology which worked perfectly. On the other hand it was also a stiff lesson to practice what one preaches given all the strikeouts (above) that got omitted. It is worthy of a second go –perhaps in a studio setting.

One really tough bit was focusing all the material that could be said about preparing and presenting a speech into 6-8 very effective minutes.

From Cranfield Speakers The commendations were:

  • Really powerful content that made even seasoned Toastmasters take note
  • Excellent material delivered as training
  • Good presence on stage and measured pace
  • Structure came across and the Churcillian close went down brilliantly

The recommendations were:

  • I should have had the evaluator introduce the intended audience –which was a hybrid of people who know about Toastmasters and internet randoms.
  • Clearer visual aids
  • Practice harder to get more into my comfort zone
  • More umph and enthusiasm -energy
  • Eye contact did get distracted by the audience
  • Right hand dominated the gesturing whilst the left hand went looking for missing bits of the speech on imaginary flip chart pages
  • I needed to develop the concept of the mantra a little further

From Northampton Speakers following a panel evaluation led by Dave M -Recommendations

  • Great speech value with tips people would be using
  • Great smile
  • Great passion, energy & vocal variety
  • Great body language
  • Great supporting stats
  • Good pacing and pauses
  • Well signposted structure
  • Great ending that connects to a great Speaker -Winston Churchill
  • Very effective triple alliteration in “Dire Deeds of Damage limitation


  • More eye contact needed down the sides
  • Speak a little louder
  • When presenting a question -don’t dwell if it is rhetorical as the audience will be confused and wonder if they are meant to answer.

The speech brought up my Advanced Communicator Bronze and concluded Communicating on Video. I am hoping to revisit this and maybe adopt this as a signature speech to use at Demonstration events. Overall, I found Communicating on Video a steep challenge partly due to managing the technology and making it work on a budget and partly finding role play partners to simulate real-life condition such as floor managers and cue card holders. The bonus is now I’ve got the technology set up to do more and better now.

I am considering making this a signature speech.


Pin Badges: Competent Communicator, Competent Leader, Advanced Leader Bronze, Advanced Communicator Bronze
Pin Badges: Competent Communicator, Competent Leader, Advanced Leader Bronze, Advanced Communicator Bronze
Best use of Humour
Best use of Humour
Pin badges and best use of humour
Pin badges and best use of humour


Pin Badges: Competent Communicator, Competent Leader, Advanced Leader Bronze, Advanced Communicator Bronze
Pin Badges: Competent Communicator, Competent Leader, Advanced Leader Bronze, Advanced Communicator Bronze
Join Honours as Best use of Humour with matt
Join Honours as Best use of Humour with matt
ACB pin earned
ACB pin earned


Background Research

Examples for inspirations and ideas to borrow

This one was a Toastmasters project and needs some umph

The next one is sharp and I borrowed from this

The next I like the topic selection advice

I like the following ideas developed from tips

Darren LaCroix has a lot of well potted tips and a good style on camera

Steve jobs Analysis always good for tips –especially the level of rehearsal

Print Friendly, PDF & Email