Leadership Speech: Evaluate to Motivate, TM Malta 27th May 2014


Successful Club Series “Evaluate to Motivate”

Prospective Club Toastmaster Malta 27th May 2014

Evaluate to motivate: Is one of the Toastmasters’ educational leadership speeches from “The Successful Clubs Series” that I’ve developed to include my own experience with the models and methods used within Cranfield Speakers Toastmasters International club.  Much of that material was organised by Distinguished Toastmasters Jim Reynolds and Freddie Daniel’s.

Delivery of these educational speeches forms part of the advanced leadership awards. His objective tonight is to help empower Toastmasters Malta on its path to Chartership.

Times 10:00 (Green), 12:30 (Amber), 15:00 (Red)

Evaluate to motivate


“Criticism may not be agreeable, but it is necessary. It fulfils the same function as pain in the human body. It calls attention to an unhealthy state of things.” Winston Churchill


“It was clear during my visit how much everyone was benefiting from the session. The supportive atmosphere in the room made all the difference. Public speaking isn’t easy at the best of times but the members made sure it was a great forum for constructive learning.” Tom Sandars, Presenter and Broadcaster at the BBC and Sky.

Why evaluate at all? The objective of the Evaluator is to empower the Speaker up to the next level of their performance and provide the passion and information to help them do so.

As an example of bad feedback, my sister heard second hand that a teach believed she would never achieve anything academically. That remark totally demotivated my sister from even trying, It was years later by proving herself vocationally that her intellectual confidence and self esteem returned.

1) Good evaluation is Analytical!

Structure, Content and Delivery form an analytical triangle around a speech.
Evaluation Triangle

  • Structure : Open, body, Close – Transition – Purpose
  • Content: Vocabulary, Word pictures, Humour
  • Delivery: Vocal Variety , Body Language, Pace

2) Good evaluation delivers Recommendations!

Pick at most the two most helpful recommendations with specific examples. Feedback the point that will make the biggest difference to the speaker’s improvement. Put them into a feedback sandwich of CC RR C and S.

The Feedback Sandwich


3) Good evaluation is presented with great Technique!

Or how to avoid common pitfalls:

  • Do take care with language and avoid ‘but’
  • Do address the speaker pointedly, but phrase it around what we can all learn (judge the speech never the person)
  • Give specific examples of the weakness and the improvement when recommending.
  • Don’t report on the speech or waffle be analytical and specific
  • Do recognize the level and goals of the speaker by preparing
  • Do delete your own ego as it is about the speech and not about the evaluator.
  • It is an opinion so fresh eyes are as valid as old eyes so don’t be over-awed by your speaker.
  • Don’t do a whitewash of ‘sugar’ and be disingenuous
  • Do congratulate the speaker and look forward to their next speech.


“The great leaders are like the best conductors – they reach beyond the notes to reach the magic in the players.” –Blaine Lee


“The great evaluators are like the best conductors – they reach beyond the notes to reach the magic in the Speakers.” –Toastmasters Malta?



It was fun to do my first educational speech. I’d heard that the biggest mistake was to be slavish to the material and fail to bring it alive through your own words and anecdotes. Overall the feedback was that it had come at a good time for the club and had given some useful models to assist with evaluation.

1) It is very hard to find time on holiday to work on speeches (and perhaps that should be so)

2) Plan the visual aids better in advance and bottle of water to ensure smoother delivery.

3) Develop more real world examples of effective evaluation to help bring the relevance and usefulness to life


The Evaluation Maven Manifesto eBook brings together all the main features needed to provide thoughtful, insightful and actionable feedback:

• The main elements of speech structure, content and delivery
• Evaluation techniques developed for specific types of speeches and presentations
• An evaluation framework for quickly constructing and delivering a superb evaluation

What you will gain from reading this eBook?
Learn the real value of Evaluations – for You, the Speaker and the Audience
Learn to appreciate the vast tapestry of elements to evaluate
Learn the Three Level of Listening and how to Actively Listen at Level Three
Learn how to construct a Superb Speech Evaluation
Learn how to effectively use different Evaluations techniques
Learn when to most effectively use each evaluation technique
Learn how to effectively conduct Team Evaluations
Learn how to enhance Evaluations using Audio and Video camera technology
Learn effective strategies for winning Speech Evaluation contests
Learn the four types of speech structures and how to evaluate them



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